Holiday Week 1
Monday 28th and Thursday 31st March 2016
Below are two of my beginning designs where I had taken ideas from my layout plans, colours from my photographs and parts of photos and drawings that I had done. (I will be only showing my Farmer's Market and Arts and Culture pages throughout the rest of my blog to show the changes between the editions and to save space.) They were the critiqued so that I could make great improvements on my brochure and the things need to be improved upon follows.
The carrot is too similar to the tomato and therefore cannot be a second layer of information because the three layers are a literal aspect, a more abstract aspect and an emotional or technical aspect, and the carrot is another literal layer. Therefore it is better to be changed to something like a shovel or pitchfork. The wooden patterned leaves add nothing to the layers, so they have to be replaced with a different emotional aspect. The coloured text box around the title detracts from the image and so does the actual title, so its best to keep the text on one page and the images on another. The keys are way too dark for the overall look of the page, they will need to be replaced by lighter or inverted versions. The rule is not needed either. The many circles is off putting and its better if they are larger and a lot less of them.
The first columns of the body text are too small so its best to lengthen them over two columns instead of one and keep the text on one page.
I took these critiques and worked on the designs to make them better for the next critique.


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