Rational
My topic was the very popular Wellington Markets, which included the
Farmer’s Market, the Night Market and the Underground Market. I wanted to
convey an open and welcoming atmosphere for the brochure as a whole, but for
each individual place I wanted to convey something a bit different. The Farmer’s
Market has quite a natural, earthy, fresh so I wanted to evoke that feeling
when viewing the page on that market. The same with the warmth and spicy feel
of the Night Market and the vibrancy and sweet feel of the Underground Market. To
achieve each of these diverse feelings, I placed the main image in such a way
that it looks like it is either sitting on a table or hanging above the person
reading as well as using colours from photos of the actual place to portray
this. The alignments of the text in each page give a sense of structure but
also the fact that the circles do not align to the grid gives the softer nature
to the whole brochure. In the process of creating this brochure, I learnt of
the importance of planning and documenting well, which I will take away to
other classes.
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